Tech

Jack White recorded and released a song in record time and it's selling for $600

by Mark Teo

Usually, we’re not ones for Record Day stunts. But what Jack White did over the weekend was truly remarkable: He recorded, pressed, and released a song in record time, earning himself a Guinness World Record in the process.

In case you missed it, here how it went down: After setting up outside the singer’s Nashville recording studio, Third Man, White ripped through a live rendition of “Lazaretto,” from his upcoming album, and a cover of Elvis Presley’s “Power of My Love.” Those songs were recorded and cut into masters and shipped immediately to United Records Pressings, where they were pressed and outfitted with sleeves. The artwork, naturally, featured photos from the event.

White, for his part, continued to play outside Third Man for an hour, before leaving to supervise production at the pressing plant. Then, three hours, 51 minutes, and 21 seconds after the process began, a 7-inch returned.

Here’s a video documenting the process.

Pretty cool, no? A few days on, though, White’s slice of history isn’t coming cheap: On eBay, the vinyl’s going for a cool $600. And if you’re not sold yet, here’s “Lazaretto” in full.