Music
Watch Bon Iver's weird CGI Grammy commercial
by Nicole Villeneuve
January 31, 2012
Bon Iver has the first of four “We Are Music” Grammy commercials, the remaining three of which will feature Adele, Foo Fighters, and Skrillex, and as the February 12 awards show inches closer, the rest will be rolled out as well.
Bon Iver’s spot features his nominated song “Holocene” and was developed by the Recording Academy and ad partner TBWA\Chiat\Day. Watch it above. [via Stereogum]
