Bon Iver sells flannel shirts now

by Tyler Munro

October 27, 2016

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The band whose music sounds like a flannel shirt just released one.

Bon Iver’s new album, 22, A Million, is fantastic, and the way it gives Justin Vernon’s pre-distressed, denim-decked folk an 808s and Heartbreaks edge makes for an interesting listen. And then there’s the song titles, which are stylized like every millennial’s 2001 MSN Messenger nicknames. Alt-codes, anybody?

Perhaps fixating a little too much on that cross-section, Bon Iver has unveiled their own branded… flannel?

Bordering on self-parody (we’ve been making this joke for years), the shirt is adorned with the kind of alt-code characters and symbolic gibberish drenched allover 22, A Million, looking kind of like an all-over-print tee from 2012 barfed on a Mark’s Work Wearhouse flannel.

Nonetheless – It costs $75US and is, as you would expect, very sold out. If you’re keen, however, you can backorder the shirt here. It would make a perfect gift for the Mr. Autumn Man in your life.

Tags: Music, News, bon iver

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