Style
Japanese fashion brand blatantly rips off death metal band's logo
by Tyler Munro
March 21, 2016
Mortician are known for their albums 'Hacked Up for Barbecue' and 'Chainsaw Dismemberment.'
Fashion seems to have a penchant for ripping of metal iconography. From H&M’s bizarre campaign featuring fake bands with fake backstories to Justin Bieber’s designer Metallica shirts, the style industry’s fascination with occult kitsch has made metal’s 40-year history a picking ground for cool looking shit.
The latest victim of this trend is brutal New York death-grinders Mortician, known to fans for their albums Hacked Up for Barbecue and Chainsaw Dismemberment.
Spotted by MetalSucks, this indiscretion is anything but subtle: Japanese brand Avalone’s latest collection apes the band’s logo with the subtlety of a… Mortician song.
Here’s the shirt in question:
And here’s a Mortician shirt, worn suitably by a dude clenching his fists, in gauntlets, with a really unhealthy looking neck:
It’s uncanny. But kudos to Avalone for their attention to detail. Sure, they ripped off a hardworking metal band for seemingly no reason, but at least they nailed the death metal aesthetic with those frumpy ass cargo pants.
As for the band’s reaction, they’re not exactly happy, but guitarist Robert Beaujard is taking it in stride:
“Do I think it’s ridiculous? Yes I do. Am I fuming mad? Not really. It’s kinda funny. Am I considering a lawsuit? Maybe. Probably not. Do I think this hurts our brand? Hard to tell. Am I concerned that some douche bag spoiled rich millennial kid is ‘pretending’ to be ‘tough’ by wearing a cheap rip off of our logo on his overpriced rags masquerading as fashion? Not really.”
