This is what a coffee commercial looks like in 2015
by Jeremy Mersereau
November 23, 2015
Brands saying baerista.
“If you want a picture of the future, imagine an incomprehensible ad campaign involving a five minute rap about how to use a pour over coffee brewer while DJ Anemia Lion over there noodles around in Ableton – forever.” – George Orwell (paraphrased).
“Aw, that’s just the stoner pour talkin’.” – Aldous Huxley, in rebuttal.
Keep trying, advertising execs, you’ve almost cracked the Millennial Code. Then, as the ancient prophecy foretells, the untold riches of aspiring coffee shop DJs shall be yours.
P.S. Also funny: “It’s so easy!” – guy who needs a whole five minutes and a notebook full of arcane scrawled reminders to make coffee.