Music
Welcome to Much's new era of the VJ
by Nicole Villeneuve
May 19, 2015
The station reveals first crop of Youtube talent launching Much Digital Studios.
Earlier this spring Much announced the creation of the new Much Digital Studios, an MCN (multi-channel network) of YouTubers who would steer the relaunch of Much’s website and content.
Today, Much (formerly Muchmusic) unveiled its initial roster of “creators,” calling them “our new era of the VJ so to speak.” The 12 YouTube channels (and one podcast) range from comedy to beauty to magic and, yep, music, and will produce content to “not only entertain you, but teach you all sorts of important lessons,” according to the first post on the all-new Much.com.
The creators will film at the new Much Digital Studios, a street-level studio space at the iconic 299 Queen Street West building. Get a quick sneak peek at the studios in this teaser, and check out Much’s site for more info on all the current new creators.
