Six months in, @TwitterMusic has officially failed

by Tyler Munro

October 22, 2013

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Six months in and @TwitterMusic has already failed, with the New York Times reporting that they’ll shut the fledgling app down to “rethink” their music strategy.

Launched with promising potential, Twitter #Music likely failed because nobody seemed sure of how to use it. The application attempted to be sort of a catch all for users, allowing them easy access to see what their favourite friends and artists were listening to and, building off of that, curating new recommendations. It was nice enough in practice, with iTunes, Spotify and Rdio integration, but a clunky design and shoddy discovery system led to short returns, and within weeks the app dropped from #6 to the thousands within weeks.

For Twitter, it’s a rare failure, but perhaps an eye-awakening one. While Vine continues to capture and confuse the attention of many, #Music did too many things at once, and none of them particularly well. That it tried to promote new and emerging artists is admirable, so here’s hoping they can reintroduce those intentions in a new app people actually enjoy using.

Tags: Tech, News, Twitter

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