Music

Viral Kraft Dinner campaign makes drawing of AUX staff with Katy Perry

by Sam Sutherland

As part of a viral marketing campaign called #DREAMDRAW, the Kraft Dinner official Twitter account is offering interpretations of your dream, and, if you’re lucky, a drawing to accompany it.

It’s a great idea, drummed up by Canadian ad agency Taxi. AUX’s in-house graphic designer Daniel Halyburton offered up that he has “reoccurring dreams that @katyperry reads me to sleep (reading from the collected works of J.D. Salinger) .” Their response, including the drawing above:

You subsconsciously aspire to form a band called ‘Holden’ who opens for @Katyperry

Thanks, Kraft Dinner. We’re all hungry for you now, so advertising works.