Music

BAND IN A BOX: Rich Aucoin offers a picture-in-picture commentary for "It"

by Sam Sutherland

Band in a Box is an AUX original web series that asks bands to take us through the making of one of their music videos… while they’re displayed in a box inside said music video. Cool name, right?

With over 500 guest musicians spanning its 22 tracks, Rich Aucoin’s We’re All Dying To Live was begging for the naturally cinematic treatment of “It,” the album’s first single. Referencing some of the Halifax artist’s favourite films and shot in various disguised locations around his hometown, “It” is a great window in the eclectic world of Aucoin’s music.