Music
OK Go at it again with new music video for "End Love"
by Ciaran Thompson
June 15, 2010
Whether you dig their sound or not, you have to admit OK Go have made some awesome music videos. For the song “Here It Goes Again” they dared performing choreographed dancing on treadmills and with “This Too Shall Pass” the quartet played with a full marching band. They may have topped both of those with their new video for “End Love” off their latest album Of the Blue Colour of the Sky.
The video features all four members dressed in a certain colour and performing some routine dance moves and stretching. However with the addition of stop-motion animation, it becomes something bigger and better than any music video we’ve seen in a long time. Once a picnic crowd is introduced into the mix, things start to really get jaw dropping. Definitely a must-see video with early nominations for best video of the year.
