Music
MTV Drops 'Music Television' From Logo
by AUX staff
February 9, 2010
Via NYMAG, our friends at Chart Attack point out that MTV has finally dropped ‘Music Television’ from their logo, but Chart got something wrong in their piece – music television and videos are not dead.
From MTV’s Press Release:
It represents a new visually defined MTV, stimulating its past, present and future and embracing its diversity. Everything from Jersey Shore, to the VMAs to collaborations with the MoMA. The logo is part of MTV’s re-invention to connect with today’s millennial generation and bring them in as part of the channel.
The redesign is the first major change to the iconic Frank Olinsky designed MTV logo in 30 years and it has numerous outlets calling this the final death knell of music television. We’d like to assure the interwebs and TV watching public that music television and the music video are not dead – they’re alive today more than ever, only on a different channel.
