Tech
Vine is about to delete its entire library
by Jeremy Mersereau
January 17, 2017
Rest in 6 second pieces, Vine.
Note to all memers, teenage vapers, Creators™, and Brandon Wardell: download all your Vine videos now, because after tonight, it’ll be too late.
As Twitter announced back in October, it will be shuttering its video social hub Vine today. The plan is to transition to the lower-maintenance Vine Camera app, and give users the ability to export their beloved video loops of Ron’s deteriorating marriage or whatever for posterity. “Remember to download your Vines before January 17,” a banner at the top of the, but it looks like users still have a few hours to grab their videos before they’re lost to the digital ether forever.
Launched, and then subsequently acquired by Twitter in 2012, Vine was once a vibrant, popular social media hub with hundreds of millions of active users, and its viral videos, memes and stars (such as Shawn Mendes) influenced both the charts and culture at large. By allowing Vine to establish itself an entirely separate entity from Twitter and miss opportunities to integrate the two, though, Twitter was left with two distinct user bases, neither of which was fully engaged with each other. Additionally, Vine creators didn’t have an easy path to monetization of their content, like a certain other leading streaming video service, leading to under-performing growth.
Anyway, what better way to see the service off with 100 of its greatest hits? Don’t worry, this hero has you covered…on Twitter, naturally.
[H/T Techcrunch]