Music

New Kids on the Block's tour is sponsored by toilet paper

by Nicole Villeneuve

The fact that New Kids on the Block are taking another spin around the block with a whack of summer tour dates did not bypass us (especially not this Toronto Groupon, whatta deal). Yet somehow—SOMEHOW—the fact that the tour is sponsored and branded heavily by Cottonelle missed us entirely. UNTIL TODAY.

Thanks to The Washingtonian for mentioning that press accreditation for the show came with a requirement of covering the ‘Go Commando’ sponsorship. “The campaign has presence in the show, so the brand mention can be very organic,” an email to the reporter stated. “Jordan, Joey, Donnie, Danny and Jon each have some very poignant thoughts on using the right toilet paper!”

There is literally nothing better I can imagine in my professional life than talking to New Kids on the Block about all their toilet paper thoughts and how that best integrates with going commando so please hit me up, brand gods.