Music

Snoop Dogg sets his sights on becoming a weed tech guru

by Mark Teo

Here’s something a little unexpected—Snoop Dogg is taking his obsession with marijuana into the tech world.

As Techcrunch reports, the rapper—who’s slated to release a Pharrell-produced album this year—is hoping to raise a $25 million fund for marijuana-geared tech companies. Snoop hasn’t yet commented on the specifics of the fund, but it seems like a financially wise decision: The legal weed industry is booming in the U.S., thanks in part to its decriminalization in Alaska, Colorado, Oregon, and Washington.

This, of course, isn’t the first time that Snoop has shown interest in the tech world. He, along with Jared Leto, has invested in Reddit. He’s put his money into Robinhood, a zero-commission stock trading app. Accordingly, his investment into the marijuana industry will be purely on the tech side: He won’t be funding companies focused on growing or cultivation.

[H/T TechCrunch]