Music

DIIV guitarist says "Fuck SXSW" even though he's "having a blast"

by Tyler Munro

DIIV have only played one of their four scheduled South by Southwest showcases, but that hasn’t stopped guitarist Zachary Cole Smith from launching a rant on the festival from the band’s Tumblr account. Here it is:

Hi Austin. Fuck SXSW. There… I said it.

Here, the music comes last. 5 minute set-up, no sound check, 15 minute set. The “music” element is all a front, it’s the first thing to be compromised. Corporate money everywhere but in the hands of the artists, at what is really just a glorified corporate networking party. Drunk corporate goons and other industry vampires and cocaine. Everyone is drunk, being cool. “Official” bureaucracy and all their mindless rules. Branding, branding, branding. It’s bullshit… sorry.

And then, hours later, he tweeted this: