Music

Bonnie "Prince" Billy gets his own fragrance

by Tyler Munro

Usually artist-centric fragrances are reduced to tween sensations like Justin Bieber or One Direction, but anyone who wants to spend $220 to smell like a sad bearded dude is in luck today with Pitchfork reporting that Bonnie “Prince” Billy is getting his own scent.

According to Diane Pernet’s blog, the scent is largely inspired by the Agarwood tree, which is typically used to craft the Middle Eastern string instrument the oud.

A collaboration with Sanae Intoxicants, it’ll officially launch next week under the name Bonnie Billy and also features hints of trees, jasmine, mimosa and the “exotic oils of Mukhallat and kewda,” but you can already order a bottle online here. As expensive as it is, Sanae Intoxicants claim it will “will light up all who surround you,” which is a pretty fancy way of saying it probably stinks.