Music

Watch the new Madonna video for "Give Me All Your Luvin'," featuring Nicki Minaj and M.I.A.

by Nicole Villeneuve

We’ve been waiting for this collaboration. Madonna, Nicki Minaj, and M.I.A. sounds like surefire hit. And while “Give Me All Your Luvin'” will likely be a hit, it is not a hit with our hearts.

The song itself sounds like a step backwards for Madonna, and she mostly relegates Minaj and M.I.A. to cheerleader-chanting her name. The video is a clear tie-in to the fact that this song will be performed at the Superbowl this weekend. That, plus an Adidas endorsement? Whatever. Watch the Megaforce-directed video above.

Madonna’s new album MDNA is due out March 26.