Watch the new Cults video, "You Know What I Mean"
by Nicole Villeneuve
February 9, 2012
Cults had one of the best videos of last year, and their new clip for “You Know What I Mean” is another great pairing of sound and visual.
Directed by Isaiah Seret, who also did the wonderful “Go Outside” video, “You Know What I Mean” stars the band as star-crossed lovers in a storyline that seems as vintage as the sound of this song.
“I first pitched a ‘lighter’ version of the concept, which the band came back asking me to make it crazier,” Seret told NPR. “I loved hearing that! In fact, that push is how I came up with key aspects of the storyline, specifically the burn victim elements.”
Yikes. Watch the video above.
