Music

Watch the Pains of Being Pure at Heart overtake a music store in new video

by Nicole Villeneuve

Surely you’ve listened to the new Pains of Being Pure at Heart album by now, yeah? If you’d been sitting on the fence about the band, Belong is for sure a mind-maker-upper with its irresistible augmented ’90s distortion and those summer rush melodies firmly in tact.

If you haven’t listened yet, maybe start with this great new video for “Heart in Your Heartbreak,” directed by Mike Luciano and the treatment written by the band’s Peggy Wang. It shows the brighter side of a billion people messing around on instruments at a music store; the one you dream of when you wonder if that guy actually thinks we need to hear his sweet riffing turned up to eleven. You can watch the video below. [via Pitchfork]