Music
Daft Punk's new business partner, Coca-Cola
by Ciaran Thompson
February 23, 2011
Daft Punk, possibly the greatest duo in electronic music, and Coca-Cola, one of the most widely recognized soft drink companies, have joined forces for a new marketing project that’s set to begin this March.
According to Hypebeast, Daft Punk will get their own brand of the drink called Daft Coke, which will be available in gold and silver bottles intended to replicate the helmets the duo wear on stage. The bottles will be released as a collector’s box set.
No stranger to the electronic genre, Coke partnered with Justice in 2009 to launch their own Coke bottle. Apparently a website under the address Daftcoke.com will go live in a few months containing more information about where you can purchase the box set.
