With the October release of her debut album Lungs in the US coupled with a world tour, Florence Welch of Florence and the Machine has established herself as a significant voice in new music. AUX Weekly sat down with Florence to talk about Lungs and her evolving visual aesthetic. “Now,” Florence explains, “I have people who can make my ideas into reality”. Perhaps giving reason to the marked visual evolution between the videos for Kiss with a Fist and Drumming Song. Florence says that the theme of Drumming Song was heaven, hell, possession and a dance routine thrown in for the challenge.

Watch Florence and the Machine music video for Kiss With a Fist